Instagram is removing all augmented reality (AR) filters that depict or promote facelift, amid concerns they harm people’s mental state.
Effects that make people appear as if they have had lip injections, fillers, or a facelift are getting to be among those banned.
Research suggests face-changing filters can make people feel worse about the way they seem.
“Instagram, which is owned by Facebook, said the ban was about promoting wellbeing.”
“We’re re-evaluating our policies – we’d like our filters to be a positive experience for people,” a spokesman said.
“While we’re re-evaluating our policies, we’ll remove all effects from the [effects] gallery associated with a facelift, stop further approval of latest effects like this and deduct current effects if they’re reported to us.”
In August, an update to the Instagram app allowed users to form their practical effects, like animations and custom face filters, which can be superimposed on images and videos.
Many popular filters – like Plastica – mimicked the results of a full facelift.
However, other popular filters will still be permitted on the app, meaning Kylie Jenner can don puppy ears with Stormi should the mood strike. And royal fans can even adorn Meghan Markle with crown filters at public engagements.
The banning of plastic surgery-like filters is that the newest in changes out of Instagram. Last month, the platform restricted posts that promoted weight-loss products and facelift.
At the start of Spark AR’s Facebook post, the band stated that they wanted its effects “to be a positive experience,” which its team would be “re-evaluating our existing policies “as they relate to wellbeing.” A social media company valuing its users’ wellbeing? For fall? Sadly, it’s groundbreaking.